back2back productions logo

Brand Refresh

Web Design

Back2back is an independent, Brighton-based TV production company producing award-winning popular factual series and documentaries.

The brief

The client wanted a clean, visually engaging new site to showcase their award-winning programmes. They also asked us to inject some zing into their existing brand.

What we did

Logo refresh: Firstly, we concentrated on injecting new life into their brand. We took the existing Back2back logo and looked at new ways in which font options could provide a more contemporary feel. Using typefaces that contained the existing font’s characteristics meant we maintained brand continuity whilst improving on the logo’s aesthetic. Another essential factor was that the new fonts offered strong legibility across all media.

In addition to the revised logo, we provided a set of design guidelines, an updated stationary package and digital transmission card templates.

Web design: We developed a simple yet effective design that would work seamlessly across all devices. The use of a wide main rotating area on the homepage delivers a strong visual impact. This expansive open feel offers the perfect stage for the imagery to be the main focus when engaging with the audience. The designs echo both the existing site and colours to maintain brand values. Orange has been used sparingly, mainly as a highlight accent.

The uncluttered approach has resulted in a super user-friendly site that can be easily updated and, importantly, puts their award-winning programmes on centre stage!

back2back productions web homepage design by Hooked
Hooked listened to our brief and then gave us a clear plan of action and a schedule which they stuck to. They made the whole process easy from start to finish and I am delighted with the end result as I know all of my senior team are as well.

David Notman-Watt | Founder/Managing Director back2back productions

We couldn’t be happier with our new website and the update of our branding.  Hooked were consummate professionals from start to finish and they exceeded our expectations creatively and technically. It was fantastic to work with a team who could seamlessly deliver to our high standards so efficiently, I wouldn’t hesitate to recommend or work with them again.

Anna Boronat | Head of Production back2back productions

Tablet hero slider for Exploration Volcano
Smartphone screens showing back2back productions website
Tablet hero slider for Mega Air
back-2-back-Hooked-Graphics-6