Cortijo Romero is an alternative holiday destination, located in the foothills of the Sierra Nevada, Spain. They run year-round courses for personal development and wellbeing.
Cortijo Romero asked us to refresh and relaunch their website and print brochure. They were particularly keen to attract a younger demographic and wanted a more contemporary style, with updated language, messages and images.
Working in close collaboration with CR, we focused on increasing prospect-to-guest conversion by making the online booking process as easy as possible.
We developed a colour-coded system for courses (dividing them into five themes) to help prospective guests navigate the website and brochure to find the right one for them.
The brochure and site’s design and colour palette convey a sense of calm and peace in a sunny, relaxed and spacious atmosphere. We strongly art-directed the supplied imagery to attract the desired demographic.
We’ve developed an excellent relationship with CR. We provide ongoing support for their website and take care of all brochure, newsletter and print production.
Hilary Thompson | Cortijo Romero
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