The brief

Garden House asked us to provide a full design service so they could reach prospective residents and their families. They wanted a logo and branding that would work across a new website, brochure and stationery. We were to generate all online content, as well as brochure copy.

What we did

We instantly recognised the home from home quality that Garden House offered and used this to influence the look and feel of the entire project – the tagline ‘Home from Home’ became part of the logo.

For the logo, we supplied several options and amended until approved. The one that was selected was inspired by ornate wrought iron entrance gates, and incorporated garden motifs.

We designed a user-friendly site that is inviting to prospective residents and their families. In what might be a particularly difficult time for them, we wanted to convey a reassuring, comfortable and safe atmosphere message. In the absence of a suitable picture of the premises, we created an illustration for the homepage.

The client needed to keep their workload to a minimum. So we took away their brief, thoroughly researched and effectively delivered the project in a short period with minimal input from Garden House. They were delighted with the result.