What a Jerk Logo

Web Design


What a Jerk! is a foodie start-up producing homemade jerk marinades using local ingredients.

The brief

The client wanted a simple e-commerce site to launch his new business. As well as a quick turnaround, it needed to be easy on the wallet. He also wanted the site to feature several quirky, hand-sketched illustrations.

What we did

Visually, we had some fun with this project. The illustrations offered a great starting point in developing the look and feel of the site while enhancing the brand message. Firstly, we started by digitising the client’s drawings and handwritten logo. When doing this, we were careful to retain the ‘hand drawn’ quality, which complemented and strengthened the homemade, independent product message.

Sharing ideas with the client throughout the design journey, we decided to present the imagery in comic book style. We set the illustrations against a vibrant backdrop so they visually jump off the page. The chosen colour palette is instantly recognisable and nods to the product’s culinary roots in the Caribbean.

To complement the logo and imagery, we selected a typeface for headings and subheadings close in style to the clients own handwriting. We suggested adding a recipe section to add value and encourage visitors to purchase marinades and return frequently. This page gives instructions on how best to use the marinades for taste-bud tingling results!

Hooked Design & Marketing provided the perfect service – they took the ideas for my website and brought them to life, with great functionality and professional flourish… 10/10.

Andrew Nutton | Owner

John and Tash have been a pleasure to work with. We used them to refresh and update our website which wasn’t easy. As a small company, we are extremely time short but we could tell immediately that they had great ideas. Hooked are extremely refreshing to work with. They are professional, honest, open and extremely practical whilst creative, giving good advice and hand-holding if needed. We are really pleased with the result. I would definitely recommend them.

Manuela Boyce | Director

What a Jerk Smartphone Web Design by Hooked Design
What a Jerk Homepage by Hooked Design
What a Jerk E-commerce shop page